Spencer Marketing Blog
Hey Everyone,
It's been a while since I've posted here and I must say I'm a bit disappointed in myself. I broke a habit.
So here's my mea culpa which also has a silver lining in it.
The last month has been a difficult time for me in adjusting to the new business environment and also balancing my internet marketing business and my deli as well.
So, yes, that's my excuse…I just wasn't cut out for it all and I needed a break from this blog.
I'm sorry if you're disappointed but I'm back and ready to get back to things.
So, in the spirit of this realization, I want to talk about some things I personally struggle with in my business and what I'm doing about it.
1. Steady Revenue Generation
One of the things that most internet marketers don't talk about is how income can swing BIG time in this business. Everyone talks about continuity and how beneficial it is because it reduces the swings in income when you depend on one off sales and product launches…
But what they DON'T tell you about is how to do this.
Oh yea it's great creating tons of membership sites and then all your problems will be solved. This simply isn't the case. I know this because I don't have a lot of recurring income in my business. The recurring income I have is extremely vital and I'm working on this currently to build my recurring income up to where it needs to be.
I'm doing this by creating different fixed term membership sites (say a 4 month long series of content related to a topic)…
I'll report back on my progress and what stumbling blocks I come across in my journey.
2. Balancing Work, Play, and Future Planning
I'm not going to lie…I work a LOT…
Many days I get up around 8-8:30am work online, then go into my deli at 10am then leave after 7pm and work til bed time. It's really exhausting sometimes but I've chosen this life for myself. I really enjoy working online and in my deli but sometimes it's just too much.
One of the biggest problems I've always had is that I don't balance things. I'm very intense and passionate about the few things I involve myself with. You either "have me" or you don't…there's no middle ground. I guess it's my obsessive personality 
This problem is sort of related to problem #1 listed above. Steady income means you can afford to take time off. I'm sure you understand this in your business as well…
For me, I haven't really found a solution to this problem yet but again…I'll report back.
3. Turning all my ideas into cash generating assets
I don't want to brag but it always seems like I have 10 ideas swirling for every one I'm able to implement. My sort of "A.D.D -like" mind is always coming up with twists and turns to make things happen. The problem is that ideas are a dime a dozen.
It might seem like "what do I sell" is really a problem…but once you're involved in something for a while…you know what people want. Once you know what they want…you can really just give it to them. Make it seem like a value and you're gold.
What I'm doing with this is that I'm working on creating more content and then monetizing it multiple times over. For example,
Free video generates leads.
6 Videos is a low end course.
Create coachings or classes with content I've used and add some personal touches.
All this can be done with pretty much the same content…no need to really recreate the wheel.
So that's what I'm going to do.
So hey…this article is a bit of a relief for me to write and I hope you enjoy it. I'm just being honest with you and sometimes people will say "build authority…be mysterious" but I'd much rather be HONEST and admit my problems (so you and I can both learn from them)
I hope you enjoyed my comeback to my blog
And I won't leave you hanging from now on!
Cheers,
Brad
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Hi Brad,
Honesty is refreshing. Not many marketers out there today will publicly admit the struggles they've gone through to get where they are. Kudos to you for doing so.
From what you've written above, most people would think you're attempting to hold down "two jobs," but that's simply not true. You're actually attempting to run multiple businesses, and with there being only one of you, it's sure to be extra difficult.
I also understand how active, inquisitive minds can lead a person in many directions at once, but the most beneficial tip I've run across in this marketing adventure is to write your ideas down so they're not lost, but to focus on only one of them at a time until it is generating income for you — then move to the next one.
Another tip you might consider helpful is this: breaks (from work) recharge and revitalize you for the hour you return. Taking a little deserved time off helps because you come back to it refreshed and with fresh, unique ideas and simpler solutions for those who depend on you to lead them on this journey you have undertaken.
There's no shame in taking a break. The shame would be to push yourself onward until you were blundering around in the dark with no sense of direction, no desire to go on, and the feeling it would be easier to just give up.
We readers would hate to see that happen, so welcome back, Brad, and I for one hope the break you took filled you with a renewed energy and passion to move forward.
Hey Brad,
This is Conrad, we met in Orlando, I've just sent you a message on the WF too. I have to admit that it was nice to read this post, just because it was good for me to see that someone else is struggling with the same things that I am.
I can totally relate on the lack of balance thing, and the sacrifice that working hard at IM takes. I too am an extremist, and I both suffer for it and benefit from it as I am sure you do as well. It was just nice to know that there are others going through the same thing, so I appreciate that. We will make it there one day !
All the best to you in every pursuit!
Conrad