Spencer Marketing Blog
I've been trying to "move up the value chain" in my internet marketing business. It has been a more difficult journey than I expected. While many people say "build authority and don't appear weak", I kind of feel like that's not the way to go…hence why these honest posts are coming out.
Ever since I started my internet marketing journey in 2004, I have always struggled with having my goals be much larger than they appear on the surface. Many times the reason I "failed" (defined by not achieving the goal I set out on in the time frame I set for it) is because the goal was too huge and not specific enough.
Maybe this effects you as well. For example, saying "I want to make $3,000 a month" for a starting goal is a great place to start. The problem is that it's very open-ended. You could do that a bunch of different ways.
1. Blogging
2. Product Creation
3. Affiliate Marketing
4. Membership Sites
5. Freelancing
And the list goes on and on.
My current problem is that I have big goals and I haven't broken them down enough. For example, I want a list of well over 100,000 people but I haven't laid out a traffic strategy to get that yet. So worrying about that goal and letting it "hang over my head" so to speak is a bad way to go. It only leads to disappointment.
The lesson here is to break your goals down as low as possible. Down to "I'll submit 2 articles a day and convert them to video…and in 30 days I'll see what I'm getting."
That's a very achievable goal. You do something for 30 days and reassess. This is a long run game and the fast money artists will try to say that it's easy, will take days, etc but it won't. Almost always it won't. So be honest with yourself, assess where you currently are, and then build goals that you can blow past.
Simple Goals=Simple Results= Long Term Success
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Great post Brad, keep up the good work.