What Did I Say In The Video
Happy Day After Christmas. Weird right? Well I'm probably the only one online who
did it which brings me into the lesson in this video.
Lesson: DON'T DO WHAT EVERYONE ELSE IS DOING
Everyone sent out notices yesterday for Christmas and while many are true and heartfelt, I can't help but wonder how many of them are really just the thing "you're supposed to do" for the holiday. Now it's nice either way but not many people really think about why they're doing what they're doing.
Sounds crazy right? Marketing lore tells you to mail people either a sale on your product or just a "thanks for being on my list this year" type email on major holidays. I think these are nice but I only read about 2-3 of the emails I got from marketers I knew were sending them via autoresponder.
I might be a bit contrary but I think that doing different stuff than other marketers is what sets you apart in your business. Want to make more money? Stand out more…(in a positive way of course). Bottom line, you need to really do things different.
In 2011, I'm going to be doing a lot more things with my business that are totally new. I am going to shoot 200 talking head style videos for products, blogs, emails, and for my own entertainment. By the end of the year 2011, I want to be so smooth that looking back at the ones today I'll just laugh …
You need to do different stuff for your business as well…that's the key to long term success and branding. Separate yourself from the pack…or you'll just blend in (which is basically worthless).
Please leave a comment below on what you think of this video. I'd really love to hear from you!
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