Spencer Marketing Blog
Yes…that title is purposefully wrong in math terms. I realize that.
With that out of the way, I want to explain why syngery and leverage make 1+1=3 the kind of math that you want in your business.
The reality is that most people fail to capture the momentum that leverage provides in terms of rapid growth.
Heard of the 4 Hour Work Week? That's the ultimate example of leverage (btw, that's one of my all time favorite books…top 3 for sure). The thing with synergy and leverage is that it's really the key to building the business you want. Most people never achieve the success they desire because they don't take advantage of the power of leverage.
With that being said, you might be asking "well Brad…how do I get leverage in my internet business?" I'm glad you asked…
3 Ways To Get Leverage In Your Online Business
1. Become a Product Creation Master- more products means you have more chances for revenue. You can also leverage all these products to create bundles that are higher priced. More ways to make money means you're leveraging people's desires and multiple needs of your marketplace.
- Create audio products
- Create PDF products
- Create Video Products
- Create Coaching Offers
There are so many ways to create products I could say it til I'm blue in the face. I actually teach how to create products in 1 day. Product creation at a lightning fast level has been one of the biggest leverage points in my business. I leverage my knowledge for sales.
2. Affiliates, JVs, and "The Swarm"- affiliates and JV partners can be a huge way to leverage a large number of people and skillsets to accomplish anything. This is something that you've heard of. I'm sure if you've been in the IM community for a while you'll have seen this stuff.
But how many people teach how to leverage what I call "the swarm?" The swarm is basically the public conciousness. It's what people are talking about, buying, selling, gossiping about, etc. There are many ways to do this and tap into this data.
Ezinearticles.com Most Viewed and Published (look at the bottom of any article in a niche….you'll see what people want)
These are the big sources of ideas and massive data. Amazon, Ebay, Google, and Ezinearticles are all top traffiked websites. If you can use these regularly in all that you'll do…you're going to seriously reduce your chances of failing in creating products, writing articles, and otherwise hitting your marketplace.
3. Never Ending Improvement
How is this leverage you might ask? Simple, you're leveraging the power of results and data.
If you split test your pages…and see what headline, subheadline, or price is converting best…and you do this regularly…you're going to really start to improve the amount of money you make off each piece of traffic that comes your way. This is true leverage because it's based on results…not smoke and mirrors promises.
This might seem really simple but don't overlook this leverage point (or do so and peril 
Well I hope you enjoyed this article as much as I did in writing it…it's kind of annoying putting hyperlinks in…but I guess I'll do it to help you out 
(hahahaha)
Cheers,
Brad
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Nice post. Most people on the net get bogged down with information overload. Some like yourself have an advantage, combining sales ability with leaveraging a good idea. Go with what works for you. I have too many good ideas and am still looking for what works best for me.
If you have so many good ideas…start using them
Ideas are a dime a dozen….implementation is key.
Thanks for commenting. I just want you to take action
Cheers,
Brad